I found this article titled "NRDC: Wasting Water on California Farms" www.nrdc.org/water/conservation/fcawater.asp
This is a very interesting article that discusses how central valley agriculture wastes huge amounts of water. The article pointed out that alfalfa crops use the most amount of water with the least return in profits. Also, there are more conservation conscience irrigation methods that are not being put into practice. For example, drip irrigation and bedded alfalfa. Instead the farmers are using methods like flooding the crop. I found that it was interesting that there are a few alternatives that are not being practiced that would make since. The article, stated that crops could be reduced slightly to save tons of water. I think that Educating people about waste of resources is important. However, it has to start at a governmental and Big business level. After all they are setting the example.